Week 9 Reading Reflection

• The biggest surprise for me with this reading was that depending on how mature your company is, the marketing strategies could differ. I was also surprised to learn that quite few entrepreneurs do market research despite how risky their choices could be.

• I did not find anything confusing about this reading. The author was very straight forward and the author clearly explained the importance of marketing and the different way entrepreneurs can go about it.

• Could you please provide some real life examples of where these marketing tactics were used and whether or not they were successful? What is the correct way to handle a possible website hack that later follows negative feedback on social media? Answers to these questions would make the readings more credible and produce a better, more understandable picture for the reader. 

• I did not find myself disagreeing with the author at any point. It was an overall very interesting reading.