Week 15 Reading Reflection

• Something that surprised me with this weeks reading is how truly essential a loyal customer base is! I sort of already expected it but I'm still amazed at how much it matters. In the end, it could really be what makes or breaks a company.

• I did not find any part of this reading confusing. I found it to be a very straight forward read.

• If a company finds themselves in a situation where they have their customers doubting the brand, what could they do to regain it? If a company's website gets hacked and customers bank information gets stolen, what are the proper steps the company should take in this situation?

• I did not find myself disagreeing with the author at any point. It was an overall very interesting reading.