1) I interview a yoga instructor that several years opened his first Bikram yoga studio in Miami. Thanks to the incredible success the studio had, he recently was even able to expand in size. Practically doubled the size of the studio! Their target customers are individuals looking for an intense workout without too much stress on their joints. The demographic ranges from all races and ages. Children as young as 5 as well as senior as old as 80 occasionally participate in the intense 90 minutes classes. Customers are middle class to rich. They find their customers through special promotions on Groupon/Living Social and through word of mouth.
2) The customers I found all felt as though their needs were met. The only suggestion they had were to lower prices slightly. But in the end, prices did not bother them enough because they had continued to go for several years. I interviewed a college student who said she felt comfortable with the prices especially since they were thoughtful enough to make a student discount to all student within an age range and ID. The other two I interview were middle age women: one a high school teacher and another a lawyer. So as indicated, one middle class and one rich.
3) It appears that the entrepreneur adequately understands his customers problems. A large amount of his customers are customers that have been returning to him for several years now, myself included(5 years). He forms a great connection with his customers that even if other studios were to open in the area, those customers will still stand by him.
* I unfortunately could not record anyone because the entrepreneur did not want any customers to feel uncomfortable considering 99% of the people are shirtless or with a sports bra and short shorts. Sessions are in 105 degrees heated room.
I to was unable to get an interview of the customers! What I did however was write down my interview with the entrepreneur, and posted that to my blog for everyone to read. I think that if you interviewed their customers and wrote down what they were saying rather than recording probably wouldn't make them feel uncomfortable, but I also respect the hustle from the entrepreneur not wanting to risk anything. Your blog looks great btw! Here is a link to my blog if you are interested. http://ufstudentpost.blogspot.com/
ReplyDeleteIt is interesting how the customers did not have any issues other than the price of the classes, but i suppose considering the owners success he probably has more experience in dealing with what the people truly want. I hastily did my writing for i was in a different time zone and forgot to calculate properly, but here is my post if you are interested! http://anaksunamoon216.blogspot.com/2016/02/the-twenty-percent.html
ReplyDelete