Week 6 Reading Reflection

• While reading about Michael Porter's five competitive forces, I was surprised to learn about the differences in industry profitability. Especially that sometimes fast growing industries are not always profitable.

• I did not find any part of this reading confusing. This was definitely a very straight forward reading.

• How could a company that is not profitable still grow at a reasonably rapid speed? Which of the steps in conducting an industry analysis is most important? These questions would help me with how to go about planning my future business.

• I found myself disagreeing when it came to the fast pace and profitable industries. In my opinion, if a company is growing at a rapid rate, they have to be making some decent profit.